Escape Fitness
Escape Fitness
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Snap Fitness Global CEO | Consumer Behavior, Fitness Trends & AI Technology
On this LIFTS podcast, Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks are joined by guest, Ty Menzies, global CEO of Lift Brands, an international franchise organization that is parent brand to Snap Fitness.
This episode discusses how the industry has had to adapt to the current hybrid work environment, fitness trends versus fads, GLP-1s as well as the barriers to fitness and the changes that the boutique industry has gone through and the shift towards digital solutions, including the integration of AI technology to hyper-personalize content and the member experience.
Key topics discussed include:
● The change in consumer behavior post-COVID.
● The influence of a more educated consumer.
● Digital versus in-person fitness demand.
● How franchising is being impacted by mergers and acquisitions.
● Fitness trends vs. fads that come and go.
● Ozempic-specific foods and training programs.
● Using AI to hyper-personalize and individualize content.
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Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities.
Subscribe to our UA-cam channel and turn on your notifications so you never miss a new video when it’s published: ua-cam.com/users/EscapeFitness
Shop gym equipment: escapefitness.com/shop
View our full catalog: escapefitness.com/support/catalog (US)
escapefitness.com/support/catalogue (UK)
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Facebook: Escapefitness
Instagram: escapefitness
Twitter: escapefitness
LinkedIn: www.linkedin.com/company/escapefitness/
0:00 Intro
4:42 Fitness trends, consumer habits and digital solutions
11:31 Snap Fitness’s strategies for differentiation and growth
15:24 Impact of mergers and acquisitions on fitness franchising
18:15 Fitness trends vs fads that come and go
19:58 Weight loss drugs and barriers to exercise
24:02 Using AI for personalized experiences and business operations
26:48 AI personalization and focus on consumer needs
#escapefitness #fitnessindustry #snapfitness
Переглядів: 580

Відео

How AI technology is Shaping Content Creation, Authenticity and the Future of Fitness
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On this AI-focussed episode of the LIFTS podcast, Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks are joined by guest, Eric Malzone, founder of The Future of Fitness podcast, to discuss all things AI technology. They debate the opportunities and challenges surrounding AI, the rapid pace at which the technology is not only evolving, but learning from us, and the im...
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Biomarkers That Depict Health Span | Dr. Rand McClain
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Cheating Death | Dr. Rand McClain | The New Science Behind Living Longer & Better
Переглядів 7 тис.21 день тому
On this week’s episode of the Escape Your Limits podcast, we are joined by Dr. Rand McClain, aka ‘The Longevity Doctor’ to explore whether death is predetermined by genetics or whether we can make informed lifestyle choices that extend health span and override the influence of our genes. Dr. McClain earned his medical degree at Western University and completed his internship at the University o...
The Future of Fitness: Technology and Trends with John Ford
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New Breakthrough in Testosterone | John Jaquish
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Franchising Challenges in Fitness: A LIFTS Discussion on Xponential's Issues
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Unnecessary Criticism of the "Carnivore Diet" | John Jaquish
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More Industry Consolidation & the Evolution of Strength Training
Переглядів 2,2 тис.Місяць тому
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Volume Training, Hypertrophy and Stretch-induced Muscle Growth Explained | John Jaquish
Переглядів 3,8 тис.Місяць тому
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The $3.7 Billion Gym & Recovery Experience | Fontainebleau Las Vegas
Переглядів 9 тис.Місяць тому
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Lifting Weights for Fat Loss? Dr Jim Stoppani
Переглядів 974Місяць тому
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The Pain of Inevitable Change | Innovating for the Future of Fitness
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КОМЕНТАРІ

  • @user-xn9wy8tu3y
    @user-xn9wy8tu3y 19 хвилин тому

    Nothing I have seen or heard claiming to be AI fits my definition of what it is.

  • @sonsoffalstaff2600
    @sonsoffalstaff2600 9 годин тому

    I am a Carnivore and I am not going to change the word because it might hurt someone's fee fees.

  • @carolinelewis952
    @carolinelewis952 11 годин тому

    I have a meat based diet, but I'm not perfect and dont try to be. This way of eating has gotten rid of my arthritis, my migraines, my crippling anxiety, my IBS, and much more. I will never stop this way of eating.

  • @Lovegun.
    @Lovegun. 15 годин тому

    If im not mistaken this is the same guy who says weight lifting is a waste of time and the only thing that works is his shitty bar thing he invented. It doesnt surprise me at all that hes trying to reinvent the wheel and spread nonsense so people will buy whatever crap hes selling. And example being first says "trust your doctor, he knows what hes doing" then says "doctors do alot of things they shouldnt". Creams dont work but rubbing against your girl willgive her a beard?? Wtf. This guy is full of shit. Hes too concerned with plugging his business than actually giving good advice. This is why so many people are confused with any health or fitness advice today, there are so many idiots like this guy who just talks out of his ass and confused everyone. This guys on a mission to 'educate' but hes said about 4 things that were wrong or misleading in the first 10 minutes. Really disappointing to see car salesmen like this on a pod that usually gives out decent advice.

  • @jackwrobel1778
    @jackwrobel1778 17 годин тому

    Everyone on test transforms to joe rogan and Donna white.

  • @BeccaDouglas
    @BeccaDouglas 18 годин тому

    Loved this

  • @user-mq8bp4zc8p
    @user-mq8bp4zc8p 20 годин тому

    Some really interesting learnings

  • @shotgunsnare
    @shotgunsnare 21 годину тому

    Just find what works and give it your all ,slow and controlled you'll be fine

  • @christopherdoran3608
    @christopherdoran3608 День тому

    I use fast acting nasal gel called natesto. It's pretty good. I don't have to take aromatase and I don't have high BP anymore. No more needles too.

  • @davekekacs5816
    @davekekacs5816 День тому

    And body naturally has test fluctuations but when you introduce exogenous Test you levels don't daily fluctuate easily proven with blood tests at different times!

  • @davekekacs5816
    @davekekacs5816 День тому

    BS, oral testosterone has been around for many years Andriol was original brand name and many other countries have carried versions of oral testosterone. It's not new or revolutionary he's a salesman!!

  • @freespeech4023
    @freespeech4023 День тому

    Zinc, Magnesium, Ashwagandha, Take Ashwagandha on its own or Zinc and Magnesium , watch how your penis gets real hard and ED is no more , plus you get stronger in the gym . Reply back to me when you see the results , PS, i take Ashwagandha and Magnesium with Zinc, my erections are super hard and i am 58 years of age .

  • @Matthew01733
    @Matthew01733 День тому

    It’s always a pleasure to speak with Ty.

  • @pcj8029
    @pcj8029 День тому

    This is a great interview. I really learned a lot listening to Lee Haney. Wonderful.

  • @user-lz2uj3jo5o
    @user-lz2uj3jo5o День тому

    I went from 102 to 127 With injections twice a month for 10 years. I never got it above 150, I first tried the cream. Cause my insurance said I had to for 6 months, didn't work .then I went to the patch which fell off all the time, which didn't work for 6 months. And I've been on testosterone for 10 years, injectable. I still can't get my testosterone levels up.

  • @adm58
    @adm58 День тому

    I don't really consider Ramadan fasting to be actual fasting as it is simply swapping daytime eating for nighttime eating. Basically, exactly the same amount of food and drink could be consumed over 24 hours either way. Eating at night must seriously conflict with peoples' circadian rhythm though, so I think must be unhealthy.

  • @taz3672
    @taz3672 День тому

    I am 51. I started training at 13. When I was younger I trained 3 to 4 times a week every body part per workout session with little gains. I followed Arnold, Haney, Coleman and Priest over the years. When I was 28, I started training 5 days a week but I trained a body part per day. Chest, Back, Triceps and shoulders, biceps and forearms and then legs. It worked better for me. Now, I still train that way but way lighter and I use high sets and reps. Every time I see my doctor he says man you look great at 51 and did it naturally.

  • @aureliandumitru8382
    @aureliandumitru8382 День тому

    In 1997, he didn't even have to participate in the many accidents he had, plus he was in a miserable shape. The biggest theft on the face was when this clown stole NASSER's title in 1997!

  • @AlphaMale_1
    @AlphaMale_1 День тому

    Will I get bald too???

  • @beinterested8985
    @beinterested8985 День тому

    This is incredible.

  • @ricoconti3141
    @ricoconti3141 2 дні тому

    Can you use orals for extended periods of time ? I've always heard orals are very hard on the liver compared to other ways of using TRT.

  • @Gazshilton
    @Gazshilton 2 дні тому

    my guru

  • @lindahager606
    @lindahager606 2 дні тому

    No, Dr, J, this grandma (67) is listening! You've got the science nailed, and now I'm doing resistance bands. This is amazing since I've never liked sports other than dodgeball or the trampoline in hs. With old age, I noticed that my scrawny muscles were getting smaller, and you have the answer (w/o much joint stress). Never thought I'd see the day I'd be doing the dead lift, the bicep curl, the chest press, etc. So thank you!

  • @Eri4Jp
    @Eri4Jp 2 дні тому

    cut the bs, hard roids.

  • @electric-up2tr
    @electric-up2tr 2 дні тому

    Love Frank Zane. Knowledgeable, Kind, Motivated. The best.

  • @therock8138
    @therock8138 2 дні тому

    11:43 Strength Training IS mytochondrial traning. Its not that different to endurance training. When you look into the literature Steel, Fisher and McGuff did a meta analysis of over 150 studies where they compared strength training to muscle failure to steady state cardio and the results did not differ. One of the points where improvements in mitochondria and the results where the same

  • @johnnywlittle
    @johnnywlittle 2 дні тому

    Neat guest, new guy for me. Seems like he’d fit in P. Attia circles.

  • @barmawi9650
    @barmawi9650 3 дні тому

    Holyfield, tyson and briggs definitely used roids, but how did they pass tbe test?

  • @ajcsonsforge6370
    @ajcsonsforge6370 3 дні тому

    2:55 steroid uses, if you are injecting any form of ester you are on steriods. Also daily micro does of Sus has seem to best best for long term use.

  • @johnwbusbee
    @johnwbusbee 3 дні тому

    This guy is a hack. He was selling some bullshit last year.

  • @jimdandy8996
    @jimdandy8996 3 дні тому

    Has anyone else noticed that all these guys on these testosterone channels are now bald? lol

  • @fgcpeak9591
    @fgcpeak9591 3 дні тому

    i dont care if they win plastic tropies, taking bodybuilding advice from a roid head is always a mistake

  • @yashirosan8328
    @yashirosan8328 3 дні тому

    I've learnt on this short vodeo more than i knew in my entire life... for the record, Arnold had to learn from frank when he was stagnating

  • @NaturalMeAmerica
    @NaturalMeAmerica 3 дні тому

    Tongkat Ali effects the hpta axis and makes the body produce more estrogen.

  • @JT76
    @JT76 3 дні тому

    Testosterone injections stop working after two months? Somebody better let all the 300 pound bodybuilders and powerlifters know

  • @MrAndy9188
    @MrAndy9188 3 дні тому

    This guy is so full of s**t. Do not listen to him.

  • @mikehawk4450
    @mikehawk4450 3 дні тому

    What about liver problems, isn't oral test the same as all other oral anabolics in the way it processes through the liver

  • @Joe-xj2tb
    @Joe-xj2tb 3 дні тому

    He got cortisol and test misidentified! In the first thirty seconds

  • @Joe-xj2tb
    @Joe-xj2tb 3 дні тому

    YOU ARE IN CHARGE OF YOUR HEALTH!! ONLY YOU CAN FK UP WHAT IS COMMING TO YOU!!

  • @vedantapaulo
    @vedantapaulo 3 дні тому

    studies show that there is still chance of liver toxicity.

  • @avegaiii
    @avegaiii 3 дні тому

    “No one is going to inject everyday” Ummm yeah they will, if they’re serious about this stuff.

  • @LDacic
    @LDacic 3 дні тому

    Came from modesty, worked out like an absolute maniac, worked doors on nightclubs, won 6 Mr O titles, said fuck it, learned yoga, sparked the leaf, eased into life. This man is a unit.

  • @scottstevensonfilms
    @scottstevensonfilms 4 дні тому

    Great info but her mic rubbing on her necklace is driving me nuts.

  • @_maze_4733
    @_maze_4733 4 дні тому

    Yes because we inject into the bicep. 🙄

  • @nathanwaddell3300
    @nathanwaddell3300 4 дні тому

    @moreplatesmoredates

  • @mtbiker4life918
    @mtbiker4life918 4 дні тому

    I don't even think they believe it.

  • @alexsanchez3635
    @alexsanchez3635 4 дні тому

    This Guy is British Mi6

  • @SRT-Beast
    @SRT-Beast 4 дні тому

    Walking encyclopedia of bodybuilding. This man blew my mind. Hats off to you sir!!!!

  • @Jdac333
    @Jdac333 4 дні тому

    Errr here in the U.K. my “registered doctor” won’t even give me a basic blood panel 1-2x a year (even though taxes pay for the NHS and I rarely ask for anything) so no, no doctor is in charge of MY HEALTH. Especially when said doctor is obese and can’t even care for their own!